LinkedIn has evolved into more than just a professional networking platform. Today, it’s a content hub where individuals and businesses can share insights, grow their personal brand, and build authority in their industry. One powerful yet underutilized feature that can help you do this is LinkedIn hashtags.
If you’re wondering how to follow hashtags on LinkedIn, why they matter, and how to use them strategically for more visibility, this guide covers it all.
What Are LinkedIn Hashtags?
Hashtags on LinkedIn work just like hashtags on Instagram, Twitter (X), or TikTok. They are clickable keywords or phrases preceded by the # symbol. For example: #Marketing, #Leadership, #SoftwareDevelopment.
By clicking on a hashtag, users can explore posts, articles, and conversations related to that specific topic. This allows you to discover content beyond your immediate network and helps your own posts get discovered by people outside your connections.
Why Should You Follow Hashtags on LinkedIn?
Following hashtags gives you more control over the type of content you see on your feed. Instead of relying solely on LinkedIn’s algorithm, you can choose topics that are relevant to your career or business.
Here are the key benefits:
1. Stay Updated on Industry Trends
By following hashtags like #ArtificialIntelligence, #Startups, or #DigitalMarketing, you can keep up with the latest insights and discussions in your field.
2. Expand Your Network
When you engage with posts under a hashtag, your profile becomes visible to people who are not already connected with you. This increases your chances of building meaningful professional relationships.
3. Improve Content Visibility
If you create posts using relevant hashtags, they appear in that hashtag’s feed. This means people following that hashtag can discover your content, boosting your LinkedIn engagement and visibility.
4. Curate Your Feed
Instead of scrolling aimlessly, hashtags help you curate a personalized feed filled with posts that actually interest you.
How to Follow Hashtags on LinkedIn (Step-by-Step)
Following hashtags on LinkedIn is quick and simple. Here’s how you can do it on both desktop and mobile:
1: Use the Search Bar
- Go to the LinkedIn search bar at the top of your screen.
- Type the hashtag you want to follow, for example, #MarketingTips or #Entrepreneurship.
2: Select the Hashtag
- LinkedIn will show you a list of results.
- Click on the hashtag you’re interested in. This opens the hashtag’s dedicated feed.
3: Click “Follow”
- On the top-right corner of the page, you’ll see a Follow button.
- Click it, and now posts using that hashtag will start appearing in your feed.
How to Unfollow Hashtags on LinkedIn
If a hashtag is no longer relevant or clutters your feed, you can unfollow it:
- Go to the hashtag’s page.
- Click on the Following button.
- It will change to Follow, meaning you’ve unfollowed it.
Best Practices for Using LinkedIn Hashtags
Now that you know how to follow hashtags on LinkedIn, let’s look at how to use them effectively for your own content strategy.
1. Use Industry-Specific Hashtags
Instead of just generic hashtags like #Business, opt for niche hashtags such as #SaaSStartups or #AgriTechSolutions. This ensures your posts reach a targeted audience.
2. Mix Broad and Niche Hashtags
Broad hashtags (like #Leadership) give you reach, while niche hashtags (like #RemoteLeadership) connect you with a more engaged, specific audience. Use a mix of both.
3. Don’t Overdo It
LinkedIn recommends using 3-5 hashtags per post. Adding too many can look spammy and confuse the algorithm.
4. Check Popularity Before Using
Before adding a hashtag, search for it on LinkedIn to see how many people follow it. A good rule of thumb is to mix:
- High-volume hashtags (500k+ followers)
- Mid-level hashtags (10k–500k followers)
- Low-volume niche hashtags (less than 10k followers)
5. Create Your Own Branded Hashtag
If you’re a business or creator, launch a branded hashtag like #ReachSenseTips or #AppScoopInsights to build recognition around your brand.
Popular LinkedIn Hashtags to Follow in 2025
To save you time, here are some trending hashtags worth following this year:
- #ArtificialIntelligence
- #FutureOfWork
- #ContentMarketing
- #LeadershipDevelopment
- #SoftwareDevelopment
- #DigitalTransformation
- #PersonalBranding
- #Startups
- #RemoteWork
- #Blockchain
How Following Hashtags Boosts Your LinkedIn Strategy
On LinkedIn, following the right hashtags isn’t just about tracking topics, it can be a smart move to strengthen your content strategy.
1. Better Engagement Rates
When you follow hashtags, you can engage with trending posts in real time. Commenting early on these posts can give your profile more visibility.
2. Smarter Content Ideas
If you’re stuck on what to post, explore the hashtags you follow. They’re a goldmine for inspiration and trending topics.
3. Audience Growth
They communities are like micro-networks. By participating in discussions, you grow your audience organically.
4. Authority Building
Consistently showing up in key hashtags helps position you as a thought leader in your industry.
Common Mistakes to Avoid with LinkedIn Hashtags
- Using irrelevant hashtags just to get reach.
- Stuffing too many hashtags in one post.
- Ignoring hashtag analytics (check which ones bring engagement).
- Copying the same hashtags in every post without variation.
Final Thoughts
Learning how to follow hashtags on LinkedIn is a small but powerful step toward building a strong professional presence. By following the right hashtags, engaging with content, and using them strategically in your own posts, you can increase visibility, attract opportunities, and grow your personal brand.
If you want to take this a step further, tools like ReachSense can help you:
- Discover trending hashtags in your industry.
- Generate LinkedIn content ideas instantly.
- Auto-schedule your posts for maximum reach.
Start building your LinkedIn authority today. Follow hashtags, stay consistent, and let your expertise be seen.
FAQ
Following hashtags on LinkedIn helps you discover content that is most relevant to your industry, interests, or professional goals. By following the right hashtags, you can stay updated on trends, join conversations that matter, and build visibility among a targeted audience.
You can follow a hashtag by simply typing it into the LinkedIn search bar, selecting the hashtag from the results, and clicking the “Follow” button. Once you follow it, LinkedIn will start showing posts with that hashtag in your feed.
Yes, following hashtags can boost your reach. When you engage with posts under a hashtag, you increase your chances of being discovered by people outside your immediate network. Using those hashtags in your own posts also helps your content appear to a larger, more targeted audience.
There’s no strict limit, but it’s best to follow a mix of broad and niche hashtags. For example, instead of just following #Marketing, you could also follow #LinkedInTips or #ContentStrategy to stay active in more specific conversations.
You should follow hashtags that align with your professional goals. These may include industry-specific tags (like #SoftwareDevelopment), skill-based tags (#UIUXDesign), or trending topics relevant to your niche. This ensures that the content you see — and the conversations you join — are meaningful to your career growth.
Yes, you can unfollow hashtags at any time. Simply go to the hashtag page and click “Following” to stop receiving updates. This keeps your feed clean and relevant to your current interests.
Trending hashtags can be found by observing popular posts in your feed, using LinkedIn’s search suggestions, or exploring the “Discover more” section under your hashtag feed. Tools like ReachSense can also help you identify hashtags that are performing well for your industry.
Definitely. Using the hashtags you follow increases the likelihood that your content will be seen by people who are interested in that topic. It also places your posts directly in the feeds of professionals who follow the same hashtag.
Yes, many companies create branded hashtags to build community around their content. Following these helps you stay connected with their updates and also engage in discussions happening around their brand.
It’s a good idea to review your followed hashtags every few months. As industries evolve, some hashtags may lose relevance while new ones emerge. Regularly updating your list ensures your feed — and your content strategy — stay aligned with current trends.